๐Ÿ”ฅ Straight From the Horse's Mouth (STIMY #52)


STIMY #52

Let's Hear It From the Horse's Mouth

๐Ÿ‘‹๐Ÿป STIMIES,

Many marketing/branding 'experts' have called 2025 is the year of the creators -

But let's be honest - it's be the creators' era for quite awhile now.

Particular with the rise of platforms like TikTok, CapCut, and Lightroom who make it so easy to create, edit and publish high quality content for free.

You still face a learning curve - it gets steeper the fancier you want your content to be - but you no longer have the excuse of being unable to create content.

And boy, are there a lot of creative souls out there!

So why talk about it today?

Because everyone's been talking about TikTok and the sudden drive to Xiao Hong Shu this week.

In addition, I was reflecting on how I've been getting most of my news from social media - the extent to which I know what the world is up too from my AI-driven feed is scary.

It's how I first learned about:

  • The Palisades fire - from people who actually live in LA / are fleeing / have lost their homes
  • The huge rise in ๅฐ็บขไนฆ users from the US - as an act of defiance against the US government's ban of TikTok, which explains why I've been seeing 'Hello TikTok refugees' posts on ๅฐ็บขไนฆ ๐Ÿ˜‚
  • The new Notion face generator (see above pic)
  • How Mark Zuckerberg is taking a leaf out of X by moving away from content regulation (+ how upset people are!)

And we're not even 4 weeks into 2025.

What this means:

  • Not everyone has to be a creator; but
  • Everyone must know how to curate AND critically analyse the content that we come across

If you only follow 1 creator (who tends to spread misinformation) and treat everything he says as the gospel truth... well, you can see the mayhem that would cause.

But it can be hard to determine if a source is legitimate or not. And while there is never a foolproof way of knowing if what you've read is accurate, I tend to abide by the following rules:

  1. Adopt a critical mindset - Never treat anything as the gospel truth - even content that you're reading from me!
  2. Consume widely - this was advice that Steve Chao (ex-senior investigative journalist from Al-Jazeera) gave in his STIMY interview - you can disagree with what they are saying, but you should at least knowing what they are saying and why. Avoid being stuck in your own bubble!
  3. Curate - You only have so much time in a day. Be brutal when it comes to the content you consume. If this STIMY newsletter isn't bringing value to you, unsubscribe. I'd rather you save your mind space for something that you find helpful/relevant! (although I do hope that you stick around ๐Ÿ˜‰)
  4. Contextualise - whenever I read something, I always ask myself: WHO is saying this & WHY are they saying this? Context helps me understand why a person might talk about an event in a certain way and they might miss out/lack insight on. E.g. I first heard about the TikTok/ๅฐ็บขไนฆ news from posts by a director at Mastercard & the Global Social Content Creator at Duolingo - pretty legit sources to me!
  5. Read the comments!!! - I l often earn more from the comments then I do from the original post. In addition, there's always going to be that guy who's doing the Lord's work, helping to point out any misinformation in said post!

TL;DR

Do your own research and NEVER consume without a critical mindset, no matter how 'legitimate' that source might be.

P/S: I'm heading back to Japan soon & bracing myself for the extreme cold!

P/S: If you want to be part of the STIMY Community Directory, submit this form instead.

I'll add you to the Directory & give you access too!

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STIMY Ep 152: Ken Perenyi - Making Millions From Forging Fine Art?!

video previewโ€‹

In the 1970s, a young American with no formal art training decided to start painting forgeries.

For decades, his creations fooled experts in top auction houses like Christie's & Sotheby's, hung in prestigious galleries, and sold for hundreds of thousands of dollars (up to $717k per painting!).

This is the story of Ken Perenyi - one of the world's most notorious art forger who has been chased by the FBI & the Mafia for years - and got away with it.

Scott free.

When the statute of limitation passed for his โ€œcrimesโ€, Ken then published a book telling everyone exactly how he did it. ๐Ÿ˜‚

(Talk about giving everyone the finger!!)

And lest you wonder whether thatโ€™s all there is to Kenโ€™s story, believe me.

It is not.

Kenโ€™s childhood was spent hanging out with Tony, an influential Mafia member, who introduced him to the world of fine art.

He was so enamoured with art that he taught himself to paint. To crack the paintings and mimic the black spots that flies would leave on very, very old paintings.

He was also neighbours with Andy Warhol.

One memorable incident: He was sharing a flat with Tony who found an abandoned bathtub in the streets.

They didnโ€™t have a bathtub so they decided to steal one from an abandoned fortune teller shop (in a stolen car) and install it themselves in their flat.

The installation was poorly done.

Water leaked.

The flooring cracked.

And one evening, everything - the ceiling, bathtub and all - crashed from the first floor down to the ground floor, on top of a bustling Jewish restaurant.

Needless to say, Ken and Tony were kicked out of said flat.

And he spent a miserable 2 weeks wandering around New York before eventually finding a new place that would lead him to Roy Cohenโ€™s doors.

*

This is just the tiniest glimpse of Kenโ€™s life and it was so epic - we ended up having a 3 hour conversation! - that I had to split his story into 2 parts.

This is Part 1.

So are you ready?

Letโ€™s go! ๐Ÿ˜

Listen here: YouTube, Spotify, Apple Podcastโ€‹


Want to grow your personal brand?

Join the Build Your Why course to learn how to tell your story in simple, practical steps.

This is a beta launch so if you join now, you get a 50% discount as thanks for believing in a product that doesn't yet exist ๐Ÿฅบ

You also get to build BYW with me!


LinkedIn Personal Branding Corner

Here some of the most viral LinkedIn threads published in the last week or so:

  1. โ€‹TikTok saved my life. Literally.โ€‹
  2. โ€‹After spending the last 3.5 years at TikTok...โ€‹
  3. โ€‹Today I pulled out of an upcoming short-term contract role at Metaโ€‹
  4. โ€‹I'm 45. After 25 years building startups...โ€‹
  5. โ€‹Your life is the result of your daily choicesโ€ฆโ€‹
  6. โ€‹Build your own anti-MBA courseโ€‹

Personal Branding Tip

โ€‹[This is a small snippet of the lessons taught in the Build Your Why course, which you can join here]โ€‹

Not all content is created equal.

In fact, each content serves a different purpose and can be categorised as:

  • TOFU: Top of Funnel
  • MOFU: Middle of Funnel
  • BOFU: Bottom of Funnel

These are classic marketing terms to help you figure out the type of content to produce. Content creators typically create a mix of TOFU, MOFU and BOFU content each week but there is no hard and fast rule.

So what do these terms mean?

  • TOFU: General awareness content, e.g. I'm going through quarter life crisis / I'm struggling to maintain my mental health - general topics that pretty much everyone can relate to and have the highest chance of going viral
  • MOFU: You focus more on your particular niche to share that you are an expert in your field. E.g. step-by-step guides and practical advice to overcome a particular problem in your chosen field
  • BOFU: This solidifies your authority in your field. This is where you share your customer testimonials and successful stories to hard sell your product/company/expertise.

This will form Week 1 of the BYY course.

To learn more about TOFU, MOFU and BOFU - including the various types of content that fall under each category and ideal percentage split - you'll just have to join us there! ๐Ÿ˜‰

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P/S: If you were forwarded this email and want to subscribe to STIMY Newsletter or read past editions, CLICK HERE.


Ling Yah

Say ๐Ÿ‘‹๐Ÿป on LinkedIn, Instagram or Discordโ€‹

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Can this STIMY Newsletter be improved?

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